GAUTAM, Amit; JOHRI, Gyanendra B. S. Apex Managerial Approach towards Various Proportions of Holistic Marketing Interactions. Indian Journal of Marketing, [S. l.], v. 39, n. 8, p. 55–61, 2009. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/37027. Acesso em: 16 nov. 2025.