DASARI, Shailendra. A Qualitative Study on Branding of Steel Products in India. Indian Journal of Marketing, [S. l.], v. 39, n. 12, p. 9–15, 2009. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/37072. Acesso em: 6 nov. 2025.