KAUR, Simranjeet; NIM, Dheeraj; JAGGI, Shamily. Relationship Between Humor in Advertising and Attitude Towards Ads : A Meta-Analysis. Indian Journal of Marketing, [S. l.], v. 52, n. 3, p. 8–20, 2022. DOI: 10.17010/ijom/2022/v52/i3/160366. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/160366. Acesso em: 9 oct. 2025.