RAJAN, Thomason. The Unusual Case of BYJU’s : Creating One of the World’s Most Valued Educational Technology Companies from India. Indian Journal of Marketing, [S. l.], v. 52, n. 4, p. 8–23, 2022. DOI: 10.17010/ijom/2022/v52/i4/163181. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/163181. Acesso em: 11 jan. 2026.