ROY, Bhaskar; BERA, Debabrata; TRIPATHI, Praveen Kumar; UPADHYAY, S. K. Improving Profitability Using Predictive Analytics. Indian Journal of Marketing, [S. l.], v. 51, n. 8, p. 8–25, 2021. DOI: 10.17010/ijom/2021/v51/i8/165759. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/165759. Acesso em: 9 oct. 2025.