SIJI, Smitha. Social Commerce of Indian Customers : Role of Social Media Usage. Indian Journal of Marketing, [S. l.], v. 51, n. 8, p. 26–38, 2021. DOI: 10.17010/ijom/2021/v51/i8/165760. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/165760. Acesso em: 9 oct. 2025.