JAVED, Sarfaraz; HUSAIN, Uvesh; PATHAK, Namrata. Relevance of Financial Service Advertisements in Investment Decisions and Purchase of Financial Products : Evidence from the Indian Insurance Sector. Indian Journal of Marketing, [S. l.], v. 51, n. 9, p. 41–55, 2021. DOI: 10.17010/ijom/2021/v51/i9/166163. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/166163. Acesso em: 9 oct. 2025.