VHATKAR, Abhijit. Fast Cheap & Viral : How to Create Game-Changing Content on a Shoestring Budget. Indian Journal of Marketing, [S. l.], v. 51, n. 10, p. 43–45, 2021. DOI: 10.17010/ijom/2021/v51/i10/166440. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/166440. Acesso em: 9 oct. 2025.