CLANCY, Kevin J.; BERGER, Paul D.; KRIEG, Peter. Problems with Derived Importance Measures in Brand Strategy and Customer Satisfaction Studies. Indian Journal of Marketing, [S. l.], v. 43, n. 1, p. 5–13, 2013. DOI: 10.17010/ijom/2013/v43/i1/34037. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/34037. Acesso em: 10 oct. 2025.