CHOPRA, P. K.; MISHRA, P. K. Customer Relationship Management with Reference to Products of High Customer Involvement. Indian Journal of Marketing, [S. l.], v. 40, n. 4, p. 27–39, 2010. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/37220. Acesso em: 10 oct. 2025.