CHAKRABORTY, Debarun; ALTEKAR, Shrirang. What Drives People to Use Grocery Apps? The Moderating & Mediating Role of Customer Involvement and Trust. Indian Journal of Marketing, [S. l.], v. 51, n. 11, p. 23–37, 2021. DOI: 10.17010/ijom/2021/v51/i11/166734. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/166734. Acesso em: 9 oct. 2025.