SHETTY, Vijetha S. Existence of Brand Loyalty- A Myth or A Reality?. Indian Journal of Marketing, [S. l.], v. 40, n. 4, p. 50–54, 2010. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/37222. Acesso em: 10 oct. 2025.