BERMúDEZ-HERNáNDEZ, Jonathan; VALENCIA-ARIAS, Alejandro; MONTAñO-ARIAS, Walter Mauricio. Conceptual Model for Innovation in the Approach of Market - Oriented Strategies. Indian Journal of Marketing, [S. l.], v. 51, n. 12, p. 8–25, 2021. DOI: 10.17010/ijom/2021/v51/i12/167217. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/167217. Acesso em: 9 oct. 2025.