RAO, Akshat Aditya; JAIN, Bharti. An Exploratory Study on Olfactory Cues in Retail Stores. Indian Journal of Marketing, [S. l.], v. 51, n. 12, p. 41–54, 2021. DOI: 10.17010/ijom/2021/v51/i12/167219. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/167219. Acesso em: 9 oct. 2025.