UPADHYAY, Nidhi. 3 Idiots: Exploring Innovative Marketing. Indian Journal of Marketing, [S. l.], v. 40, n. 5, p. 3–13, 2010. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/37319. Acesso em: 10 oct. 2025.