SINGH, Balgopal. Investigating Gamification Effect of Frequent Flyer Program on Brand Loyalty in the Aviation Industry. Indian Journal of Marketing, [S. l.], v. 52, n. 1, p. 23–41, 2022. DOI: 10.17010/ijom/2022/v52/i1/167650. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/167650. Acesso em: 9 oct. 2025.