SARAVANAN, S. A Study on Consumer Behaviour of Women with Special Reference to Durable Goods in Coimbatore City, Tamil Nadu. Indian Journal of Marketing, [S. l.], v. 40, n. 5, p. 36–42, 2010. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/37322. Acesso em: 10 oct. 2025.