JAIN, Reetika. Impact of the Pandemic on Consumer Behavior and Business Strategy in India. Indian Journal of Marketing, [S. l.], v. 52, n. 2, p. 23–33, 2022. DOI: 10.17010/ijom/2022/v52/i2/168152. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/168152. Acesso em: 9 oct. 2025.