REVANKAR, Bhargav; SHIVASHANKAR, K. Paradigm of Electronic Customer Management. Indian Journal of Marketing, [S. l.], v. 40, n. 6, p. 13–17, 2010. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/37327. Acesso em: 9 oct. 2025.