MEHER, Kishor Chandra; HAMATO, Gemechu Geda. Strategizing Marketing Mix for Business Sustainability of Ethiopian MSEs. Indian Journal of Marketing, [S. l.], v. 52, n. 3, p. 21–35, 2022. DOI: 10.17010/ijom/2022/v52/i3/168655. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/168655. Acesso em: 9 oct. 2025.