KUMAR, Brajesh; PATRA, Gouranga. Classical Wisdom and the In-roots of Modern Advertising. Indian Journal of Marketing, [S. l.], v. 40, n. 6, p. 58–65, 2010. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/37333. Acesso em: 9 oct. 2025.