GAIKWAD, Vinod S. Go Rural!! Hinterland - Challenges, Insights, Opportunities and Strategies. Indian Journal of Marketing, [S. l.], v. 40, n. 7, p. 47–56, 2010. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/37339. Acesso em: 12 sep. 2025.