NIKALJE, Vaishalli; GURUPRASAD, M. Experiential Marketing - Exploring New Horizons. Indian Journal of Marketing, [S. l.], v. 40, n. 7, p. 57–62, 2010. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/37340. Acesso em: 13 sep. 2025.