SINGH, Balgopal; DAGUR, Arti. Understanding Influence of Social Media Marketing of Masstige Fashion Brands on Generation Z Female Indian Consumers. Indian Journal of Marketing, [S. l.], v. 52, n. 5, p. 8–24, 2022. DOI: 10.17010/ijom/2022/v52/i5/169414. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/169414. Acesso em: 9 oct. 2025.