AGARWAL, Vaishali. Innovative Marketing Practices for Evolving Consumers. Indian Journal of Marketing, [S. l.], v. 40, n. 8, p. 7–12, 2010. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/37342. Acesso em: 10 oct. 2025.