SRIVASTAVA, Mallika; FERNANDES, Semila. Can Indian Millennials be Engaged Through Online Customer Gamified Experience?. Indian Journal of Marketing, [S. l.], v. 52, n. 6, p. 24–40, 2022. DOI: 10.17010/ijom/2022/v52/i6/169834. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/169834. Acesso em: 9 oct. 2025.