SINGH, Ajwinder; NANDA, Parul. Comparing Factors Influencing Loyal Consumption Behavior Towards Fast-Food Restaurants. Indian Journal of Marketing, [S. l.], v. 52, n. 6, p. 41–58, 2022. DOI: 10.17010/ijom/2022/v52/i6/169835. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/169835. Acesso em: 9 oct. 2025.