RANI SHARMA, Devika; SINGH, Balgopal; JAISWAL, Kamal. Understanding the Influence of Mobile In-App Price Promotions in Food Delivery Apps on Customer Engagement and Advocacy. Indian Journal of Marketing, [S. l.], v. 53, n. 7, p. 8–29, 2023. DOI: 10.17010/ijom/2023/v53/i7/170023. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/170023. Acesso em: 9 oct. 2025.