PILAR ZIRENA-BEJARANO, Patricia; CHáVEZ ZIRENA, Elbia Myreyle. Mediating Effect of Subjective Norms in the Relationship Between Attitude and Online Purchase Decision. Indian Journal of Marketing, [S. l.], v. 53, n. 7, p. 30–45, 2023. DOI: 10.17010/ijom/2023/v53/i7/170032. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/170032. Acesso em: 9 oct. 2025.