GULATI, Twinkle; SHANKAR, Siddharatha. Contribution of Middle-Income Economies in Literature Pertaining to Customer Loyalty : A Critical Appraisal. Indian Journal of Marketing, [S. l.], v. 53, n. 7, p. 46–64, 2023. DOI: 10.17010/ijom/2023/v53/i7/170420. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/170420. Acesso em: 9 oct. 2025.