MURUGAIAH, V.; VISHVAS, Radhika. Customer Acquisition and Retention Strategies in the Service Industry- A Case Study. Indian Journal of Marketing, [S. l.], v. 40, n. 11, p. 22–27, 2010. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/37372. Acesso em: 10 oct. 2025.