SHARMA, Pardeep Bawa; PATHAK, Rasna; AHUJA, Diksha. Effect of Negative Customer Experience and Negative Confirmation on Electronic - Word of Mouth : A Case of Food Delivery Apps in India. Indian Journal of Marketing, [S. l.], v. 53, n. 11, p. 23–40, 2023. DOI: 10.17010/ijom/2023/v53/i11/170523. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/170523. Acesso em: 9 oct. 2025.