SHETTY, Prashanth; Y., Poornima. Major Antecedents of Electronic Customer Relationship Management (E-CRM) Studies in the Indian Banking Sector : A Systematic Review. Indian Journal of Marketing, [S. l.], v. 53, n. 10, p. 45–59, 2023. DOI: 10.17010/ijom/2023/v53/i10/170594. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/170594. Acesso em: 9 oct. 2025.