SINHA, Nilanjana; DASGUPTA, Rajkumar. Bournville-Relaunch in India: A Case Study. Indian Journal of Marketing, [S. l.], v. 40, n. 12, p. 3–7, 2010. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/37378. Acesso em: 10 oct. 2025.