GOYAL, Subrabhi; RAY, Prantik. A Case on Kingfisher-Air Deccan Merger: The Marriage of Convenience. Indian Journal of Marketing, [S. l.], v. 42, n. 1, p. 4–10, 2012. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/37416. Acesso em: 13 nov. 2025.