BHOYAR, Pravin Kumar; NAGENDRA, Asha. Effectiveness of FMCG Distribution Channels with Respect to Satisfaction of Consumers in Rural Markets. Indian Journal of Marketing, [S. l.], v. 42, n. 1, p. 17–22, 2012. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/37426. Acesso em: 21 oct. 2025.