SARIBUT, Salitta. Moderating Effects of Generation Y’s Online-to-Offline E-Commerce (O2O E-Commerce) Shopping Experience. Indian Journal of Marketing, [S. l.], v. 52, n. 8, p. 8–25, 2022. DOI: 10.17010/ijom/2022/v52/i8/171221. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/171221. Acesso em: 9 oct. 2025.