MUKHERJEE, Debiprasad. Impact of Celebrity Endorsements on Brand Image. Indian Journal of Marketing, [S. l.], v. 42, n. 2, p. 17–26, 2012. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/37450. Acesso em: 24 oct. 2025.