GUPTA, Shruti. An Assessment of the Factors Affecting Cause - Enjoined Marketing Offerings and its Impact on Consumer Behavior. Indian Journal of Marketing, [S. l.], v. 53, n. 3, p. 42–56, 2023. DOI: 10.17010/ijom/2023/v53/i3/172008. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/172008. Acesso em: 9 oct. 2025.