GAUTAM, Raj Kumar. Product Strategies and Advertising in Small Firms: A Study of Punjab Units. Indian Journal of Marketing, [S. l.], v. 42, n. 3, p. 37–45, 2012. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/37492. Acesso em: 10 oct. 2025.