GAUTAM, Shalini; MALIK, Priyanka; JAIN, Shanu. Role of Trusting Beliefs and Trust in the Adoption of Online Reviews of Hotels : Extension of the IAM Model. Indian Journal of Marketing, [S. l.], v. 52, n. 11, p. 8–25, 2022. DOI: 10.17010/ijom/2022/v52/i11/172431. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/172431. Acesso em: 9 oct. 2025.