BHATTACHARYA, Subhajit; DALAL, Arunava; BANDYOPADHYAY, Nirmalya. An Empirical Study to Identify Consumer Brand Relationships during a Crisis. Indian Journal of Marketing, [S. l.], v. 53, n. 1, p. 8–23, 2023. DOI: 10.17010/ijom/2023/v53/i1/172592. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/172592. Acesso em: 6 oct. 2025.