ABDELKHAIR, Farah Yasin; BABEKIR, Mamoun Yaseen; MUDAWI, Sara Suliman; AL. ABIAD, Al. Beisani Al. Sales Promotion and Impulse Buying Behavior towards Consumer Goods : The Mediating Role of Purchase Intention. Indian Journal of Marketing, [S. l.], v. 53, n. 2, p. 26–42, 2023. DOI: 10.17010/ijom/2023/v53/i2/172631. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/172631. Acesso em: 9 oct. 2025.