RASHID, Abdul; ROKADE, Varsha. Impact of Retail Service Quality on Customer Reactions : The Mediating Effect of Retailer Personality. Indian Journal of Marketing, [S. l.], v. 53, n. 2, p. 43–68, 2023. DOI: 10.17010/ijom/2023/v53/i2/172632. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/172632. Acesso em: 9 oct. 2025.