KOURAV, Vivek; SHARMA, Arbuda. Exploring Success Factors for New Product Selling in Fast - Moving Consumer Goods. Indian Journal of Marketing, [S. l.], v. 53, n. 3, p. 8–25, 2023. DOI: 10.17010/ijom/2023/v53/i3/172653. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/172653. Acesso em: 9 oct. 2025.