PAHARI, Subhajit; POLISETTY, Aruna; SHARMA, Soma; JHA, Rimjhim; CHAKRABORTY, Debarun. Adoption of AI in the Banking Industry : A Case Study on Indian Banks. Indian Journal of Marketing, [S. l.], v. 53, n. 3, p. 26–41, 2023. DOI: 10.17010/ijom/2023/v53/i3/172654. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/172654. Acesso em: 22 aug. 2025.