RAJESWARI, K.; KARTHEESWARI, S. Purchase Decision of Life Insurance Policyholders: An Outlook. Indian Journal of Marketing, [S. l.], v. 42, n. 6, p. 4–14, 2012. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/37537. Acesso em: 10 oct. 2025.