SRIVASTAVA, Vinita; MISHRA, Sanjeev Kumar. A Study on the Effectiveness of Internet Advertisements. Indian Journal of Marketing, [S. l.], v. 42, n. 6, p. 37–46, 2012. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/37547. Acesso em: 10 oct. 2025.