MISHRA, Sasmita; KAR, Brajaballav. Exploring Compassion-Buying Behavior Among Demographic Segments During COVID-19. Indian Journal of Marketing, [S. l.], v. 53, n. 5, p. 41–56, 2023. DOI: 10.17010/ijom/2023/v53/i5/172726. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/172726. Acesso em: 9 oct. 2025.