AGARWAL, P. K.; KUMAR, Pradeep; GUPTA, Swati. Analysis of the Relationship between Brand Loyalty and Market Share: A Comparative Study of Durable and Non - Durable Products in India. Indian Journal of Marketing, [S. l.], v. 42, n. 6, p. 53–61, 2012. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/37550. Acesso em: 10 oct. 2025.